Content Marketing for B2B SaaS – Content & Conversations Interview (Video)

I recently had the pleasure of sitting down with Ross Hudgens of Siege Media to record an episode of their interview series, Content & Conversations, which you can see here: 

We discussed a ton, including: 
1:05 How do you pull people through the funnel with content marketing?
5:25 A process for building content upgrades and getting more emails? 
9:10 Automating lead enrichment
10:25 How to grow sites that don’t have clear bottom-funnel search volume?
14:18 How to approach ranking for “vs” or “alternative” keywords in SaaS?
16:40 TF-IDF vs MarketMuse
24:55 Link building for B2B SaaS
32:23 The difference between sales-assisted SaaS and self-signup SaaS when it comes to content marketing and SEO goals. 
35:55 One actionable tip on determining search intent that I wont give out here. 

If you are considering working with me, this video gives an overview of how I approach B2B SaaS content marketing and SEO. 

Author: jhtscherck

John-Henry Scherck is the owner of Growth Plays, a B2B content strategy and SEO consultancy based in Los Angeles. He works with founders, marketers, and investors to plan, build and refine growth marketing initiatives using a common sense approach.

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