We discussed a ton, including:
1:05 How do you pull people through the funnel with content marketing?
5:25 A process for building content upgrades and getting more emails?
9:10 Automating lead enrichment
10:25 How to grow sites that don’t have clear bottom-funnel search volume?
14:18 How to approach ranking for “vs” or “alternative” keywords in SaaS?
16:40 TF-IDF vs MarketMuse
24:55 Link building for B2B SaaS
32:23 The difference between sales-assisted SaaS and self-signup SaaS when it comes to content marketing and SEO goals.
35:55 One actionable tip on determining search intent that I wont give out here.
If you are considering working with me, this video gives an overview of how I approach B2B SaaS content marketing and SEO.