I recently had the pleasure of sitting down with Ross Hudgens of Siege Media to record an episode of their interview series, Content & Conversations, which you can see here: We discussed a ton, including: 1:05 How do you pull people through the funnel with content marketing?5:25 A process for building content upgrades and getting more… Continue reading Content Marketing for B2B SaaS – Content & Conversations Interview (Video)
I’ve been working with my client, Gremlin Inc, to launch a content library covering the topic of Chaos Monkey. We have a PPC page that is blocked via robots.txt using a *very* similar URL structure to one of the subpages of this asset. The only difference is a subfolder – yet Google is blocking both… Continue reading Can robots.txt tell the difference between a slash and a dash?
I have sent a lot of emails in my life. If you run content marketing or SEO at a large enterprise org or very hot startup, you may have gotten an email or two from me. I’ve sent some bad ones and I’ve sent some good ones. Right now, I’m going to talk about one… Continue reading The anti-template – how I got a meeting with @Drift’s VP of Marketing with a super long, bespoke, cold email
If a prospect smells BS coming from a rep during a demo or sales presentation, the deal’s already dead. Every buyer has an internal BS radar. The bigger the ACV, the more fine-tuned their radar. The second it’s triggered, the chances of closing the sale are obliterated. If your team is puffing out their chests… Continue reading Authentic Sales Presentations: How Your Team Can Win More By Being Themselves
In sales, timing is everything. If you stay vigilant and watch for the right signs, you can hit up a buyer at the perfect time and move your deal forward. These signs that modern reps are always monitoring for are sales triggers. They are key events that indicate a prospect is more likely to be in… Continue reading How To Use & Personalize Sales Triggers to Start Meaningful Conversations