I recently had the pleasure of sitting down with Ross Hudgens of Siege Media to record an episode of their interview series, Content & Conversations, which you can see here:
We discussed a ton, including:
If you are considering working with me, this video gives an overview of how I approach B2B SaaS content marketing and SEO.
BodyLogicMD discovered that by embedding videos into important landing pages, their company started dramatically shooting up in search rankings.
Content Gap Analysis can be an intricate and exhaustive process. But with a little excel work and a few SEMrush exports, you can do it in a matter of minutes.
Why every site needs to have a Unique Ranking Proposition (aka Landing Page Content Strategy) in order to justify their spot in the SERPs.
John-Henry Scherck is the owner of Growth Plays, a B2B content strategy and SEO consultancy based in Los Angeles. He works with founders, marketers, and investors to plan, build and refine growth marketing initiatives using a common sense approach.
Check out Growth Plays, my B2B content strategy and SEO consultancy.