Content Marketing for B2B SaaS – Content & Conversations Interview (Video)
I recently had the pleasure of sitting down with Ross Hudgens of Siege Media to record an episode of their interview series, Content & Conversations, which you can see here:
We discussed a ton, including:
- 1:05 How do you pull people through the funnel with content marketing?
- 5:25 A process for building content upgrades and getting more emails?
- 9:10 Automating lead enrichment
- 10:25 How to grow sites that don’t have clear bottom-funnel search volume?
- 14:18 How to approach ranking for “vs” or “alternative” keywords in SaaS?
- 16:40 TF-IDF vs MarketMuse
- 24:55 Link building for B2B SaaS
- 32:23 The difference between sales-assisted SaaS and self-signup SaaS when it comes to content marketing and SEO goals.
- 35:55 One actionable tip on determining search intent that I wont give out here.
If you are considering working with me, this video gives an overview of how I approach B2B SaaS content marketing and SEO.