Scaling Content Gap Analysis with SEMrush

Content Gap Analysis can be an intricate and exhaustive process. But with a little excel work and a few SEMrush exports, you can do it in a matter of minutes. It’s almost summer, so let’s use grilling blogs as the example:   Image via Flickr user dbgg1979

Using Video SEO To Steal Clicks, Localize Results and Increase Conversion Rate

Lead generation is difficult in any vertical, but it gets particularly tricky when it relates to health and medicine, where sites like Wikipedia, WebMD and Mayo Clinic dominate the results. We’ve been working with the search marketing team at BodyLogicMD, a provider of bioidentical hormone therapy, to use video snippets and geo-targeted pages to stand… Continue reading Using Video SEO To Steal Clicks, Localize Results and Increase Conversion Rate

What’s Your Landing Page’s Unique Ranking Proposition?

A site I’ve been working with took a rankings and traffic hit from the 12/13 phantom update. I spent a lot of time trying to get to the root of the issue, analyzing what exactly this non-update was targeting. Eventually I realized I was never going to figure this out – and I said, “screw it, the… Continue reading What’s Your Landing Page’s Unique Ranking Proposition?