I have sent a lot of emails in my life.
If you run content marketing or SEO at a large enterprise org or very hot startup, you may have gotten an email or two from me.
I’ve sent some bad ones and I’ve sent some good ones. Right now, I’m going to talk about one of the good ones.
If you are sending outbound emails and your response rate is hovering around or below 3%, you can use this strategy to make real connections with real people, instead of just sending out more mail merges.
A few months ago, I was able to book a meeting off of a single cold email with one of the hottest startups out there: Drift. They are a rocketship and just raised their Series C. They have a strong brand and their messaging is very, very clear – which makes them much easier to appeal to and connect with. I targeted their VP of Marketing, Dave Gerhardt.
Before you go thinking this approach is going to turn around your quarter, there’s something you should know… this approach doesn’t scale. At all.
Don’t worry, it’s not supposed to ???
[Read more…] about The anti-template – how I got a meeting with @Drift’s VP of Marketing with a super long, bespoke, cold email