The anti-template – how I got a meeting with @Drift’s VP of Marketing with a super long, bespoke, cold email

I have sent a lot of emails in my life. If you run content marketing or SEO at a large enterprise org or very hot startup, you may have gotten an email or two from me. I’ve sent some bad ones and I’ve sent some good ones. Right now, I’m going to talk about one… Continue reading The anti-template – how I got a meeting with @Drift’s VP of Marketing with a super long, bespoke, cold email

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Authentic Sales Presentations: How Your Team Can Win More By Being Themselves

If a prospect smells BS coming from a rep during a demo or sales presentation, the deal’s already dead. Every buyer has an internal BS radar. The bigger the ACV, the more fine-tuned their radar. The second it’s triggered, the chances of closing the sale are obliterated. If your team is puffing out their chests… Continue reading Authentic Sales Presentations: How Your Team Can Win More By Being Themselves

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How To Use & Personalize Sales Triggers to Start Meaningful Conversations

In sales, timing is everything. If you stay vigilant and watch for the right signs, you can hit up a buyer at the perfect time and move your deal forward. These signs that modern reps are always monitoring for are sales triggers. They are key events that indicate a prospect is more likely to be in… Continue reading How To Use & Personalize Sales Triggers to Start Meaningful Conversations

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Divvying up the pie: Popular lead distribution strategies for sales teams

WHEN IT COMES TO LEAD DISTRIBUTION, WE NEED TO STOP FOCUSING ON WHO GETS THE LEAD. AND START ASKING, WHAT’S OUR STRATEGY? The challenge with lead distribution is the same challenge you face when splitting up any finite resource. Let’s imagine for a moment that you have a delicious pie, and you want to share… Continue reading Divvying up the pie: Popular lead distribution strategies for sales teams

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How to Find 10,000 Sales Prospects on LinkedIn in 10 Mins

X-Ray Searching for sales prospects is a genius LinkedIn hack, especially for outbound sales development reps (SDRs) that have a limited LinkedIn network themselves. The entire process of prospecting on Linkedin using the X-Ray technique is detailed over onSales Hacker. Here’s the nitty-gritty summary of the tactic: Instead of searching inside of LinkedIn for prospects, you use Google to find the LinkedIn… Continue reading How to Find 10,000 Sales Prospects on LinkedIn in 10 Mins

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