Building links on sites that publish content on a regular basis is easier than having someone change hard coded content. Blogs need to publish on a regular basis or they will lose their audience.
Luckily, you can find most of the blogs linking to a competitor using Screaming Frog.
For the most part, Filter 1’s export will be all blogs, and filter export two will be everything else.
For Filter 1’s export, I like to format it into a prospecting pivot table and add all of the high value link targets I find into Buzzstream.
Learn how to finance / purchase an existing blog with an engaged readership and a social following.
Find all of your brand's unlinked mentions on blogs to quickly build links at the start of an SEO campaign with this scalable prospecting tactic.
Learn how to scale link and citation building and prospecting with this simple tactic. Tools needed: Link Prospector, Excel, SEO Tools for Excel.
John-Henry Scherck is the owner of Growth Plays, a B2B content strategy and SEO consultancy based in Los Angeles. He works with founders, marketers, and investors to plan, build and refine growth marketing initiatives using a common sense approach.
Check out Growth Plays, my B2B content strategy and SEO consultancy.