Giveaways are a solid deep link strategy for e-commerce that helps raise brand/product awareness, and my preferred method of moderation is Rafflecopter. With Rafflecopter, people that sign up for your giveaway earn points by sharing information about your brand or product through their social channels or blog. Those shares are tallied up by the widget and it automatically selects a winner for you.
When I build links, I try to be as efficient as possible. Nothing slows you down like explaining how a new piece of technology works to a blogger. If someone approached you with a free product and said, “Hey add this thing to the post that will change how people interact on your site,” you’d want to learn more about its ins-and-outs too. That’s why when I do large scale giveaway and contest prospecting, I look for bloggers who have used Rafflecopter in the past. But the actual Rafflecopter widget isn’t indexable, so how do you find it?