Data scraping is a great skill for any technical marketer to have in their tool belt. If you’re at an early stage startup and don’t have an outbound call team, this tactic is a great way to test the waters with outbound B2B lead generation and put your scraping skills to work for your company.
Content Gap Analysis can be an intricate and exhaustive process. But with a little excel work and a few SEMrush exports, you can do it in a matter of minutes. It’s almost summer, so let’s use grilling blogs as the example:
When you start working with a new client, sometimes you have to educate their internal marketing teams about the value of link building. If done correctly, there is potential to create a link building machine inside the core of a savvy marketing department.
It’s key to educate your clients moving forward, but what about all that press from before SEO became a priority? There may be sites out there that have interviewed your clients, hosted them for events, written about their products – and they aren’t all linking over.
This methodology, although intricate, will allow you to:
Automate prospecting for all unlinked brand mentions and any C-level write ups.
Automate determining which prospects are most likely to link over.
Track high level influencers who have featured your client before and are likely to do it again.
Reach out to mid level sites that are likely to link over.
I love the idea of scraping…. but I just can’t do it. I’ve sat through presentations from Annie Cushing and Eppie Vojt, and I still can’t do it. I’ve had Ethan Lyon sit me down, and try and teach me – but it doesn’t sink in. I don’t do much intense data collection, all I want to do is scrape search engine results in mass.