Link Building for Startups – Find Unlinked Brand Mentions at Scale

When you start working with a new client, sometimes you have to educate their internal marketing teams about the value of link building. If done correctly, there is potential to create a link building machine inside the core of a savvy marketing department.

It’s key to educate your clients moving forward, but what about all that press from before SEO became a priority? There may be sites out there that have interviewed your clients, hosted them for events, written about their products – and they aren’t all linking over.

old chains
Image via Flickr User DavidShutter
This methodology, although intricate, will allow you to:
  • Automate prospecting for all unlinked brand mentions and any C-level write ups.
  • Automate determining which prospects are most likely to link over.
  • Track high level influencers who have featured your client before and are likely to do it again. 
  • Reach out to mid level sites that are likely to link over. 

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How To Scale Link and Citation Prospecting

I love the idea of scraping…. but I just can’t do it. I’ve sat through presentations from Annie Cushing and Eppie Vojt, and I still can’t do it. I’ve had Ethan Lyon sit me down, and try and teach me – but it doesn’t sink in. I don’t do much intense data collection, all I want to do is scrape search engine results in mass.

That’s why I use Link Prospector.

how to scale link building

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Using Graceful Degradation to Prospect for Widget Footprints

Giveaways are a solid deep link strategy for e-commerce that helps raise brand/product awareness, and my preferred method of moderation is Rafflecopter. With Rafflecopter, people that sign up for your giveaway earn points by sharing information about your brand or product through their social channels or blog. Those shares are tallied up by the widget and it automatically selects a winner for you.

rafflecopter

When I build links, I try to be as efficient as possible. Nothing slows you down like explaining how a new piece of technology works to a blogger. If someone approached you with a free product and said, “Hey add this thing to the post that will change how people interact on your site,” you’d want to learn more about its ins-and-outs too. That’s why when I do large scale giveaway and contest prospecting, I look for bloggers who have used Rafflecopter in the past. But the actual Rafflecopter widget isn’t indexable, so how do you find it?

Here’s How to Find and Wield the Rafflecopter Footprint.

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Link Prospecting with Pivot Tables

I have a lot of tools in my SEO toolbelt, but I only consider a few of them to be absolutely necessary – Link Prospector from Garrett French is one of them. LP takes all the grunt work out of advanced queries and scraping SERPs. But just like when you prospect by hand, you are going to find some garbage that you will need to remove from your data set.

 

By using Excel tables with filters and throwing the filtered data into a pivot tables  – you can create easily navigable documents filled with high value link opportunities.

 

Here’s a step by step process to cut down Link Prospector exports to just the meat and potatoes

Image via Flickr user Paul Keller
Image via Flickr user Paul Keller

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