A site I’ve been working with took a rankings and traffic hit from the 12/13 phantom update. I spent a lot of time trying to get to the root of the issue, analyzing what exactly this non-update was targeting. Eventually I realized I was never going to figure this out – and I said, “screw it, the site just needs to be better, the damage is done and it’s time to pick up the pieces.”
Here’s a step by step process to cut down Link Prospector exports to just the meat and potatoes
I have a tool crush on Screaming Frog. I consider it one of the keys to scalability and I don’t know what I would do without it. Dan Sharp deserves a medal because his tool has saved SEOs countless hours of manual work. Screaming Frog can be used for a variety of things, but my new favorite use is for identifying internal link building opportunities.
Update: 10/28/2013 – A lot has changed, I would not try this strategy anymore. Use at your own risk.
I am not a fan of directories. They don’t feel like something Google would want you to do, but – they aren’t against the rules (yet) and they are a valuable provider of anchor text, so I’ll use them. Many agencies have coveted list of free and cheap directories that they will submit their clients to, but since Google has deindexed numerous directories in the last year you can’t rely on dated internal lists of once valuable directories.
Everyone makes typos, including respected webmasters and journalists. If you are link building for brands you need to be two things – scalable and efficient. You can’t spend your time emailing individual sites who may or may not be interested in your content – you need wins. You can either create engaging content and make people want to link to you… or if you are a big enough brand you can find the people who meant to link to you.